We've introduced Hourly Bid Adjustments on the Dayparting Rule page.

This feature allows you to adjust keyword bids at specific hours of the day, giving you more control over your advertising spend and performance.

You can increase bids during peak conversion hours and lower them during less profitable periods, helping you optimize traffic without fully pausing your ads.

Check out the details in our June Release Note:

We've added the ability to search and filter products by Parent ASIN in the product selection bar.

Instead of selecting Child ASINs one by one, you can now choose a Parent ASIN to automatically include all its associated Child ASINs, making product selection and analysis more efficient.

You can still select individual Child ASINs separately.

Check out the details in our June Release Note:

We've enhanced the Keyword Ranking report by adding key SQP and PPC metrics to the Excel export.

You can now access , , , , and —all in a single report for easier analysis.

Check out the details in our June Release Note:

We've updated the Campaign Performance page to support bid boosts for AMC Audience segments in Sponsored Products and Sponsored Brands campaigns.

You can now select an audience segment and apply a bid adjustment ranging from 1% to 900%.

Check out the details in our June Release Note:

You can now use Audience bid boosting for Sponsored Products through Split Keywords to Campaigns (SKC) and Bulk Auto Campaigns (BAC).

This lets you increase bids for high-converting audience segments, improving targeting and performance.

Check the full update in our May Release Note:

We’ve added a direct link to Amazon search results on the Keyword Ranking page.

Click the icon next to any keyword to instantly open its Amazon results.

Check out the details in our May Release Note:

Convert key metrics like Sales, Profit, and COGS into your selected marketplace currency using the “” toggle on the Regional Sales page.

Check out the details in our March Release Note:

We added CTR Delta to track click-through rate changes over time and enabled SQP column selection so you can show or hide metrics in the weekly report as needed.

Check out the details in our February Release Note:

We’ve introduced a negation filter on the Search Terms page, making it easier to see which search terms were negated at different levels.

You can filter by one or several negation types at the same time.

Check out the details in our December Release Note:

You can now manually run bidding rules directly from the Preview or Ad Group Preview pages, allowing you to instantly apply changes to selected or all ad groups without waiting for the next scheduled run.

Check the full update in our November Release Note: