Changelog

Follow up on the latest improvements and updates.

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The AWD inventory is now integrated into the Restock Forecasting and Product Inventory Value pages, offering a more comprehensive view of your total inventory.
Scale Insights AWD
Check the full update in our October Release Note:
Added “
Active ASIN(s)
” and “
Paused ASIN(s)
” columns to the Link Ads with ASINs page for easier visibility of ASIN status per ad group.
A new “
Type
” column was also introduced to identify the associated sponsored ad type.
Scale Insights Link ads
Check out the details in our September Release Note:
The Negative Word Rule is now available for Sponsored Brands Video Keywords campaigns.
This enhancement automatically negates irrelevant single-word search terms that trigger your ads, helping minimize wasted ad spend.
Scale Insigths SB Video Negative word rule(3)
Read the details in our September Release Note:
The Blacklist/Whitelist Rule is now available for Sponsored Brands Video Keywords campaigns.
When enabled at the Ad Group level, all keywords or product targets in the list will automatically be applied as negative targets within that Ad Group.
Scale Insigths SB Video Blacklist(1)
Read the details from our September Release Note:
You can now apply negative search terms at both the Ad Group and Campaign levels.
In the Negative Rule's “Apply negatives at” section, you can choose the level where negatives should be applied, giving you more control over your targeting strategy.
Scale Insigths Negative rule 1t
Check the full update in our September Release Note:
We’ve added bid normalization by placement percentage to the Ads Insights manual bid adjustment feature.
This lets you adjust manual bids based on placement modifiers for Top of Search, Product Page, Rest of Search, or the placement with the highest percentage.
Scale Inisghts Normalization(2)
Check out the details in our August Release Note:
We’ve added VAT to the Profit breakdown on the Sales Trend page.
When VAT is enabled in the Products' VAT page, the table will now display the actual VAT amount.
Scale Inisghts VAT
Check the full update in our August Release Note:
You can now reverse a bidding rule action applied to a specific keyword directly from the Change Log.
Scale Insights Revert
Read the details in our June Release Note:
Ads Insights Keyword Performance now records manual bid changes made to your keywords.
Scale Insights Keyword Trend sales
Check the full update in our June Release Note:
You can now manually add negative search terms at the campaign level, making it simpler to apply the same negations across multiple ad groups within a campaign.
Scale Insights Campaign level
Read the details from our June Release Note:
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