We’ve added bid normalization by placement percentage to the Ads Insights manual bid adjustment feature.

This lets you adjust manual bids based on placement modifiers for Top of Search, Product Page, Rest of Search, or the placement with the highest percentage.

Check out the details in our August Release Note:

We’ve added VAT to the Profit breakdown on the Sales Trend page.

When VAT is enabled in the Products' VAT page, the table will now display the actual VAT amount.

Check the full update in our August Release Note:

You can now reverse a bidding rule action applied to a specific keyword directly from the Change Log.

Read the details in our June Release Note:

Ads Insights Keyword Performance now records manual bid changes made to your keywords.

Check the full update in our June Release Note:

You can now manually add negative search terms at the campaign level, making it simpler to apply the same negations across multiple ad groups within a campaign.

Read the details from our June Release Note:

You can now set Bidding rules based on Search Query Performance (SQP) data for more precise bid adjustments.

Check out the details in our June Release Note:

Access stats and change the state of the ad group's advertised ASINs.

Read the details in our May Release Note:

You can now set Bidding rules based on a keyword's Current Bid, allowing for more precise and targeted bid adjustments.

Read the details from our May Release Note:

You can now set a Status rule based on product stock levels using the newly added "Minimum/Maximum Inventory Stock" options.

Check out the details in our May Release Note:

You can now easily remove individual rules using the new "Unassign" option.

Simply highlight the ad group, choose the rule from the dropdown menu, and click "Unassign.

View the full update in our May Release Note: