Feature Requests

When creating an automation, have the option to enter a “date range” as a trigger condition for an automation. For example, if an automation has an “active date range” of 10/1 to 12/31 (Oct 1 to Dec 31) then it would only be active and running during those calendar dates. Otherwise, the automation is switched off until the next date cycle. If this trigger is left blank, then by default the automation is active every day. This would allow a user to create an automation that follow seasonal trends or events. This trigger condition would be very beneficial for Q4 trends where many expect a boost in metrics (such as orders, clicks, impressions, etc) where their current automation isn’t set up for. Therefore, they are forced to manually turn off or edit the current automation and create a new one altogether. Thus defeating the “automation” part. Additionally it would allow a user to create special automations for specific events such as Prime Day or Black Friday. Usually these dates are announced ahead of time so you could prepare early without needing to manually turn on/off other automations. Currently, I’m sure you could work around this by assigning very specific priority values and trigger conditions, but even so, it would still have a chance for an unwanted automation to execute. It would be easiest if automations can be active and inactive during a given date range. I hope I was able to convey the request properly but please feel free to ask for more details. If others agree or have ideas to improve on this, please comment!

Add an option in Performance Bid Adjustments to adjust bids based on the current average CPC. This would help when reducing spend is the priority, rather than focusing solely on ACOS goals.

As we use automation tab to assign Strategic Objective. It's critical for us to know whether current CPC of campaigns to assign suitable Strategic Objective or Rules.

API we can have access to to be able to call data and set data points

In other tools, you can set notifications on a daily basis, allowing you to see for each product how much keyword search volume is ranked in the top 50 or top 10 positions.

Since we have several products that rank on the same keywords, it is of course difficult to see that we have to pay for each keyword individually. As we know, in the background, the Amazon page for the search term is fetched once, and all products visible on the first or second page are identified and stored. This means that if two products should be tracked with the same keyword, there is no double effort involved. Nevertheless, it is tough to also pay double for this price now. I would find it fair if tracking a keyword were paid for independently of the number of products being tracked since, as discussed, no additional effort arises.

In today's marketplace dynamic it is crucial to be able to scale up or down budgets depending on what competitors are doing. For example if your main competitors are running LD or BD or Price Discounts in that day, your best performing campaigns can have 2 times lower ROAS. If they are scaled the previous days and are spending a lot, having a such a day will impact negatively your profitability. And the other way around. If you as a brand are running deals, your campaigns might perform great in that day. Meaning budgets should be scaled if they are positive.

it will great if you have the option to connect also AMS ad console ( it's the same ad types like in the SC )

On the Adsinsights > Performance > Keywords > Bulk Edit page, it should be possible to set the current bid based also on the actual CPC and the Break Even Bid.