Feature Requests

I've noticed that SI executes one rule on each campaign at a time. This approach is not effective since each campaign has three individual placements and at some moments, each placement might need adjustment. For example, we might need to increase TOS (Top of Search) while decreasing ROS (Rest of Search) simultaneously. Currently, SI executes one rule based on priority which is preventing me from achieving the ideal output for placement rules. I request the SI team to consider each placement individually and allow each placement to be adjusted separately when rules are executed. Example As you can see in the attached picture, if I apply these rules, SI will first execute the product page decrease rule four times to make it 0% then would SI be able to increase the percentage of the rest of the search. I hope this example clarifies the importance of this feature and that you will expedite its implementation.

I rarely use the daily budget rule but now I find myself in a situation where I need to do so. I'm currently tasked with tightly controlling the budgets. Upon deep diving in rule, I've noticed that the existing options like baseline budget, min and max budget isn't suitable for me. Let me explain: I have thousands of campaigns each having a different baseline, min and max. I'd need to create a bunch of rules and apply them properly otherwise campaign budgets will be compromised. I can't afford to under budget or over budget campaigns randomly, especially since I'm operating in the supplement niche, which has the potential to spend 10 times more in a day compared to the daily average. Therefore I request that you add the same percentage based limit of daily average ad spend as we have in bidding rules. This way I could ensure that all underperforming campaigns stay under budget while allowing good campaigns to spend more and we could also prevent insane budgeting. Additionally I request customizable look back periods (each rule level) to review average of desired date range and days to observe too to avoid aggressive actions on daily basis.

I want to select the counties, and I am able to view the chosen countries' summary.

It would help a lot if we could save settings in Mass Campaign Creator, so that we can select a setting template for a certain campaign type in order to set up campaigns way faster than now

Add a feature (or one can be enabled) that provides a warning notification whenever very high bids are set when doing bulk increase on bids. This would help prevent accidental overspending and keep campaigns more controlled.

In today's marketplace dynamic it is crucial to be able to scale up or down budgets depending on what competitors are doing. For example if your main competitors are running LD or BD or Price Discounts in that day, your best performing campaigns can have 2 times lower ROAS. If they are scaled the previous days and are spending a lot, having a such a day will impact negatively your profitability. And the other way around. If you as a brand are running deals, your campaigns might perform great in that day. Meaning budgets should be scaled if they are positive.

The bulk changes can only be made from current bid, it would be handy to be able to select good performing kws and match the CPC that converted, rather than increasing or decreasing based on the current bid (that could be way lower or higher due to past optimisations)