Feature Requests

Dear Scale Insights Team, I'm reaching out to propose the development of an MCP (Multi-Cloud Protocol) server that would integrate Scale Insights' powerful PPC management platform with conversational AI capabilities. Project Scope I'd like to request the development of an MCP server that would: Connect to Scale Insights API: Establish secure connections to access campaign data, rule configurations, and performance metrics from Scale Insights. Enable AI-Powered Strategy Creation: Allow users to create and modify automation rules and strategies through natural language conversations. Transform Conversations to Rules: Implement a system that can interpret conversational requests and transform them into properly configured Scale Insights automation rules. Use Cases This integration would enable: Simplified Rule Creation: "Create a bidding rule that increases bids by 30% for keywords with less than 100 impressions in the last 7 days" Strategy Development: "Set up a complete new product launch strategy for my product in the health niche" Performance Analysis: "Analyze my campaign performance and suggest optimization rules" Quick Adjustments: "Update my existing bidding rules to be more aggressive during the upcoming holiday season" Technical Requirements The MCP server would need: Secure Authentication: OAuth or similar secure authentication with Scale Insights Structured Data Exchange: Well-defined schema for passing rule configurations Conversational Processing: NLP capabilities to interpret PPC-specific requests Rule Validation: Logic to ensure generated rules follow Scale Insights' parameters and best practices User Confirmation Flow: Preview and confirmation steps before applying changes Benefits This integration would significantly enhance the Scale Insights platform by: Making advanced automation more accessible to users of all experience levels Reducing the learning curve for new Scale Insights users Enabling faster strategy implementation Providing an innovative differentiator in the Amazon PPC tool market Next Steps I would appreciate your feedback on this proposal and would be happy to discuss: Technical feasibility Development timeline Potential pricing models Required permissions and access levels Testing and implementation process Thank you for considering this request. Scale Insights' powerful rule-based automation combined with conversational AI would create a truly next-generation PPC management experience. Looking forward to your response.

Here's my list of issues, that if they would be solved, SI would be my best PPC tool: Can't see the change amount/% of each KPIs for current period vs previous. After filtering the portfolio, and try to filter campaigns after this, I see not only the campaigns from the filtered portfolio "Performance" section If I select to go to a campaign I can't go to the set of placements for it. If I changed the period of data in "keywords" I need to reaply filters. Filters need to be prioritized above selected the data range. When I try to create a preset of filters, I can't create it by portofolio/name etc., only strictly based on KPIs. When I filtered down some set of targets, I can't download them. Can't exclude from the display of search terms, the ones that are already negated. In Search Terms tab there's no total for the KPIs. Can't enter a list of KWs as a filter. Can't analyze and optimize the placements for SB campaigns. Can't really set up the automation for placements based on my legend (if any of the placement is hitting sertain KPIs, to increse or decrease by a certain % without setting target KPI and mandatory selecting a specific placement

Manually harvest and add search terms directly as new keywords to the existing campaigns within the system (Ads insights>Search terms)

It's good being able to tweak ads based inventory levels, but with dozens of products, this becomes difficult to track and duplicates work when products sell through at different rates. Being able to increase/decrease pause/enable based on Days of Inventory, rather than just true inventory level, would make this significantly easier and save us hours! Thanks

API we can have access to to be able to call data and set data points

Save Search Term Data Beyond 65 Days that is currently available on amazon to better make decisions on negating non-performing search terms

Feature similar to Perpetua (Stream) where we can increase/decrease bids by percentage at certain hours instead of turning off campaigns at early hours

automation should exclude keywords that have the brand name part of it