Feature Requests

Description Scale Insights supports bid boosts for AMC audience segments, but there is no accessible view showing how each audience segment actually performs. Users are pulling bulk files from Amazon to get the numbers. The request is an Audiences view in Ad Insights Performance, showing per-segment stats with the same metrics available elsewhere: impressions, clicks, spend, orders, conversion rate, CPC, ACOS. It should be filterable across the full catalog or by selected products and campaign types, matching how the Match Types view already works. It could either sit as its own tab or be added as a breakdown within the existing Match Types view. Use case Users applying AMC audience bid boosts are currently boosting bids without in-platform evidence of which segments convert. The segments perform very differently by product and category, and the correct bid boost for each depends entirely on that performance data. For a seller managing thousands of SKUs, exporting bulk files to evaluate audience performance is not something that gets done regularly, so audience bid boosts end up set once and left alone. Native stats would close the loop between the bid boost feature and the decision that drives it, and would let users tune boosts the same way they tune placement modifiers and keyword bids.

Description Ads Insights > Performance > Placements already breaks each campaign into Top of Search, Rest of Search and Product Pages rows, and placement values can be edited there directly. The data exists, but it is hard to act on: The tab reads as an adjustment screen rather than a reporting screen. Users land on it, see Placement and Placement value columns, and conclude there are no stats. The performance metrics are not where the eye lands. Placement performance cannot be cross-referenced with match type. Users who structure campaigns around match type need to see how a given match type performs at each placement, and today that means comparing across views or exporting. There is no filter path from an ASIN or campaign type straight to its placement breakdown. Requested changes: Surface the core metrics (impressions, clicks, CTR, spend, orders, conversion, CPC, ACOS) prominently on the Placements tab rather than trailing the adjustment columns Allow the placement breakdown to be viewed within, or filtered alongside, the Match Types view Add ASIN and campaign type filtering to the placement view, consistent with how other Performance views filter Use case Placement modifiers get set without users being confident they are reading the placement's actual performance, because the numbers are not surfaced where the decision is made. A concrete example from a seller managing $200k monthly spend: on an exact match campaign, Top of Search converted at 23 percent with 18 percent ACOS, while Rest of Search converted at 13 percent with 20 percent ACOS. Top of Search converts far better and sits below the ACOS target, so there is roughly 2 points of headroom to bid that placement more aggressively, take more volume, and hold overall campaign performance flat. He built that comparison in an external spreadsheet rather than in Scale Insights, despite the platform already holding the data, because getting match type and placement into one view was easier outside the tool. That is the gap worth closing: the data is there, the analysis path is not.

It would be extremely useful if, on the “Search Terms” page within “Ads Insights,” there were a dedicated “Last Activity” column (with filtering options), similar to what we already have in the “Keywords” section under “Performance” in “Ads Insights.” Having that column would allow users to quickly view search terms from, for example, the past week that generated clicks but no sales. I personally created a filter to identify all search terms with at least 1 click and 0 orders, then I manually set all those that are not relevant to the product I’m analyzing as “negative exact.” If there were an option to filter by date, I could simply apply a filter to all terms that received clicks without orders, setting the start date from my last review. This would save a huge amount of time on all those manual negation tasks.

automated export of spreadsheets for change logs, and keyword performance. to be able to see which rules are doing good or bad.

The current Ad Insights – Performance View is less informative than it was previously. In the past, when viewing the Keywords tab, we could easily see the associated Campaign and Ad Group names alongside each keyword. Now, only the keywords/targets are displayed. Since many of us structure our campaign names based on placement strategies (such as TOS and Product Pages), having the Campaign and Ad Group information visible allows us to quickly understand the context without switching to another view. It would be very helpful if the Campaign Name and Ad Group Name columns could be restored in the Keywords and Ad Group views to improve efficiency and reduce the need for additional navigation.

It would be convenient if we could pause & enable campaigns from the keyword page, instead of needing to switch to the campaign page.

Ability to delete ASIN in all pages in SI.

Currently, there is no option to manually negate search terms under SB headline campaigns.

Manually harvest and add search terms directly as new keywords to the existing campaigns within the system (Ads insights>Search terms)