AdInsights Enhancement
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Elmer Sigo
The current Ad Insights – Performance View is less informative than it was previously. In the past, when viewing the Keywords tab, we could easily see the associated Campaign and Ad Group names alongside each keyword. Now, only the keywords/targets are displayed.
Since many of us structure our campaign names based on placement strategies (such as TOS and Product Pages), having the Campaign and Ad Group information visible allows us to quickly understand the context without switching to another view.
It would be very helpful if the Campaign Name and Ad Group Name columns could be restored in the Keywords and Ad Group views to improve efficiency and reduce the need for additional navigation.
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Scale Insights
Hi Elmer Sigo, thanks for sharing this — really helpful context. We’ll take note of your request to bring back the Campaign Name and Ad Group Name columns in Ad Insights > Performance View (Keywords and Ad Group views), and our team will review this and follow up once we have an update.