Description

Scale Insights supports bid boosts for AMC audience segments, but there is no accessible view showing how each audience segment actually performs. Users are pulling bulk files from Amazon to get the numbers.

The request is an Audiences view in Ad Insights Performance, showing per-segment stats with the same metrics available elsewhere: impressions, clicks, spend, orders, conversion rate, CPC, ACOS. It should be filterable across the full catalog or by selected products and campaign types, matching how the Match Types view already works. It could either sit as its own tab or be added as a breakdown within the existing Match Types view.

Use case

Users applying AMC audience bid boosts are currently boosting bids without in-platform evidence of which segments convert. The segments perform very differently by product and category, and the correct bid boost for each depends entirely on that performance data.

For a seller managing thousands of SKUs, exporting bulk files to evaluate audience performance is not something that gets done regularly, so audience bid boosts end up set once and left alone. Native stats would close the loop between the bid boost feature and the decision that drives it, and would let users tune boosts the same way they tune placement modifiers and keyword bids.