Feature Requests

When a campaign keeps running out of budget, it means the bids are too aggressive relative to the budget. Therefore, if there were a rule stating that once a campaign reaches a certain out-of-budget rate, the bids should be lowered ,either across all keywords or just the ones with the highest ACoS , it would help. Right now, we do this manually, and it significantly reduces the ACoS in the account

add the option to create a rule at the placement level based on relative differences in ACoS and click share

A rule that, for example, can set the desired daily budget at portfolio level on a daily basis so that you do not have to manually check this on a daily basis and possibly reset it again.

The filtering functionality was intentionally removed when the Search Terms page was updated. Previously, in the Search Terms view, there was a filter button in the Negatives column, which allowed me to quickly filter search terms based on their disavow status. I hope this feature is brought back, it's really important and convenient for me.

I would like to suggest a flexible, rule-based notification system—similar to how bidding automation works with criteria and rules. For example: If the whole account has a TACoS above 15% in the last 14 days, send an email and trigger alerts. This way, if we’re managing 5–8 marketplaces, we can immediately see which ones to prioritize. The same logic can apply to products: if a parent ASIN (e.g., B0XYZ) exceeds the TACoS threshold, send an email and notifications. If the dev team can implement this, it would be great. We can also compare week-over-week data (for weekly reports) and, if sales decline WoW, send email and notifications. Email is flexible because we can forward these alerts to dedicated Slack channels for each brand account. Thank you so much.

Example: Max bid is set to $1. I would be able to type in an ASIN and then set the max bid to $1.50 for that ASIN while it remains $1 for the rest of the ASINs.

As we use automation tab to assign Strategic Objective. It's critical for us to know whether current CPC of campaigns to assign suitable Strategic Objective or Rules.

Automation > Bidding Rule : Whenever I apply a filter in the Bidding Rule section, the rules under each object automatically expand. This makes it difficult to view all campaigns at a glance. It would be helpful to have a toggle or button to collapse/expand all rules easily. This would greatly improve navigation and usability. Thanks!