Description

Scale Insights already supports bulk import for creating rules, and an Unassign option exists in the UI for removing them one at a time. What is missing is bulk assignment: there is no way to attach an existing rule to many campaigns, ad groups, or ASINs in one action.

The request is a bulk file upload that assigns and unassigns existing rules at scale, covering all rule types:

Bidding rules

Status rules

Placement rules

Daily budget rules

Negative and negative word rules

The file would map rule name to campaign, ad group, or ASIN, the same way Amazon bulk operations work. Ideally it supports unassign as well as assign, and returns a validation report before committing so users can catch mapping errors before they hit live campaigns.

Use case

A seller running roughly 2,500 SKUs across about 15,000 campaigns, scaling toward 10,000 SKUs, has one full-time team member whose entire job is assigning and reassigning rules to campaigns. That is a headcount spent on data entry.

Every new product launch, every catalog expansion, and every strategy change means manually attaching bidding, status, placement, and budget rules campaign by campaign. At this catalog size the manual path does not scale, and it is the single biggest reason the account cannot expand faster.

Everything else on Amazon is done through bulk files precisely because manual work at this volume is not viable. The assignment logic already exists in the back end. Exposing it through a bulk file would free a full-time person to work on optimization instead of data entry, and would remove the main blocker for large-catalog sellers and agencies scaling within Scale Insights.