Date column in search terms
Z
ZONSEO
It would be extremely useful if, on the “Search Terms” page within “Ads Insights,” there were a dedicated “Last Activity” column (with filtering options), similar to what we already have in the “Keywords” section under “Performance” in “Ads Insights.”
Having that column would allow users to quickly view search terms from, for example, the past week that generated clicks but no sales.
I personally created a filter to identify all search terms with at least 1 click and 0 orders, then I manually set all those that are not relevant to the product I’m analyzing as “negative exact.”
If there were an option to filter by date, I could simply apply a filter to all terms that received clicks without orders, setting the start date from my last review. This would save a huge amount of time on all those manual negation tasks.
S
Scale Insights
Hi ZONSEO — thanks for sharing this, it’s really helpful. Having a “Last Activity” column (with date filtering) on the Search Terms page makes a lot of sense, especially for quickly catching recent click/no-order terms and speeding up the negative exact workflow. We’ll take note of this request and have the team review it, then we’ll follow up once we have an update.