Automated Placement Modifier Changes | Voters

Automated Placement Modifier Changes

TOVT Ltd

I would love a rule that can look at placement data by campaign and optimise towards certain metrics.

e.g. +25% TOS% modifier and -20% bid if TOS has higher CVR and more sales than ROS.

6 days ago

Scale Insights

Great to hear your perspective, TOVT Ltd! I have a few more questions for you:

What specific metrics would you like the rule to optimize towards, besides TOS% and CVR?
Are there any specific campaigns or types of products you want this rule to apply to?
How frequently would you like the rule to evaluate and adjust the placement modifiers?

TOVT Ltd

Scale Insights

Hi!

Personally, optimising for CVR and Sales volume towards the highest optimising placement.

It's difficult to manually make a tweak, wait 30 days (for example) for Scale Insights to only see that data and optimise for another 30 days (for example), before deciding on whether that was the correct decision or not.

This would be for Sales Keyword campaigns only, for us.
Weekly would be ideal, but flexibility is always the best answer!

Thanks