Following up on this Feature with Added functionality:

Custom ASIN Groups with Group-Level Performance Analytics

Problem

Parent-level reporting is too broad for large variation families. A single parent may contain multiple groups of child ASINs that differ significantly in conversion, traffic response, advertising efficiency, margins, or product attributes.

When all child ASINs are combined under the parent, these differences disappear. Manually selecting the same ASINs every time is not scalable.

Requested feature

Allow users to create, name, save, and reuse custom ASIN groups, including multiple groups within the same parent listing.

Required functionality

Create custom groups by selecting multiple ASINs

Name, edit, duplicate, and delete saved groups

Create multiple groups under the same parent

Use saved groups as filters throughout the dashboard and reporting

Compare multiple groups against one another

Display consolidated organic, advertising, and profitability statistics for each group

Export group-level data

Example

One parent listing may contain ten logical ASIN groups that perform and react to traffic differently. We need an analytical level between the individual ASIN and the entire parent to identify those differences and make better PPC, pricing, and inventory decisions.

Business impact

This would eliminate repetitive manual selection, reveal performance differences hidden by parent-level aggregation, and make Scale Insights significantly more useful for large catalogs.