Campaign Level Negation Rule Option For Negating Keywords Generated from Product Targeting Campaigns
complete
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Daniyal
SP & SB Product/Category Targeting campaigns do not just target products; they also end up targeting keywords. As a result, ad spend gets allocated to irrelevant keywords, which increases ACOS across the campaign.
Since SP & SB Product/Category Targeting does not allow keyword negation at the ad group level, we have to manually negate these keywords at the campaign level.
However, Scale Insights currently negates keywords at the ad group level. It would be highly beneficial if SI introduced an option in the negation rules, allowing users to choose between ad group-level or campaign-level negation. This would help effectively manage keyword negation for SP & SB Product/Category Targeting campaigns.
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Daniyal
Scale Insights Thanks for marking it as complete and adding feature in Ads Insight for manual negation.
Is it possible to add the same feature in negation rule? Like, adding an option to do the negating on ad group level or campaign level
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Scale Insights
Hi Daniyal. Thank you for your suggestion!
You may add the feature to our list of feature requests for our development team to review and for other users to upvote.
https://roadmap.scaleinsights.com/feature-requests
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Scale Insights
Hi Daniyal
The feature to select ad group or campaign level negation is now in development. We will announce soon when it has been launched.
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Scale Insights
complete
Tal
Scale Insights
How can I find it in the negative rule?
I can not find any new settings for it
Thanks!
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Scale Insights
Tal: You'll find the Campaign-level negation in the Ads Insights Search Terms page.
Please check our latest release note for this new feature here:
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Scale Insights
coding stage
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Scale Insights
upcoming
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Scale Insights
Merged in a post:
negate keywords from performance/campaign page
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Sam Relevy
it would be helpful to be able to negate search terms or asins from the campaign page under the details drop down (see screenshot)
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Scale Insights
Merged in a post:
KEWORD NEGATION
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Sam Relevy
I think that you should be able to negate keywords from any page with keyword info, such as when you go into a campaign. this is where you are checking campaign performance and it would be best to do negating from here.