Current Roadmap

If I have 5 rules already assigned to the ad, and I just wanted to unassign single rule? does that mean i need to select and re-assign the 4 rules (excluding the rule I want to unassign)?

We'd like to use the current bid to include or exclude KW's from a Rule. We'd also like to be able to assign rules based on the CPC's relation to the bid - for example - if the CPC is only $0.50 but the current bid is $1.00, then we don't want to increase the bid. But if the CPC is within say 10-20% or $0.90 CPC on a bid of $1.00, then we'd like to adjust the bid up in that case.

Adding this feature will help replace the need of going into Seller Central for manual optimizations. [Bids + Bidding Strategy] + [Placement + Budgets] + [Advertised SKUs] > Total Control over campaign levers.

Ability to track week over week keyword search query performance and search volume trends

Only Exact/Phrase/Broad search term are being shown in the Search Term of Search Term tab in Ads Insight where Negative Keyword is also mentioned. Auto & Product & category targeting search terms are missing

Helps to identify what are the highest spender