Add a condition based on the relative differences in ACoS and click share between placements
e
elyn
Hiya Ron Barzilay, thanks for this post! I have a few more questions for you:
- What specific outcomes or improvements do you expect from implementing rules based on relative differences in ACoS and click share?
- Can you provide examples of scenarios where this feature would be particularly beneficial for your campaigns?
- How frequently do you anticipate needing to adjust rules based on these relative differences?
R
Ron Barzilay
elynI f the goal of the optimization in placements is profitability, then once I know, for example, that the acos in TOS is 15% lower than other placements, I know that the maximum boost I should apply will be around 15%, so that it will still be profitable for me to push for TOS. make sense?