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Scale Insights
Hi Tyler Schell
Can you share a bit more detail on what you’re trying to accomplish with negative rule automations for Sponsored Brand campaigns?
- What’s the main outcome you want (ex: cut wasted spend, avoid negating brand terms, improve ROAS)?
- Which Sponsored Brand targeting type should this apply to — keyword targeting, product targeting, or both?
- When the rule triggers, what should the automation do in Sponsored Brands — add negative keywords, add negative product targets/ASINs, or both?
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Tyler Schell
Scale Insights
- Cut wasted ad spend
2.Keyword targeting
- Add negative keywords.