Add Option to Adjust Bids and Pause Targets Directly from the Ranking Tracker ✅
Kristijan Katava
Could you please add the option to change bids or pause targets directly from the Ranking Tracker?
The Ranking Tracker is extremely useful. What I especially like is being able to see the sponsored and organic ranks side by side on a daily basis.
A common use case is when I’m running ranking campaigns. For example:
If I see that I’m not getting Top of Search visibility, I could immediately increase the bids.
If I’m ranking very well organically, I could lower the bids to save costs.
Additionally, having visibility into which targets are attacking the same search term is very helpful, since it allows me to identify and pause overlapping targets to prevent cannibalization.
Adding the ability to adjust bids or pause targets directly from the Ranking Tracker would significantly improve workflow efficiency and make campaign management much smoother.
S
Scale Insights
Hello Kristijan Katava! I have a few more questions for you:
- What specific metrics or data points would you like to see when adjusting bids or pausing targets directly from the Ranking Tracker?
- How frequently do you anticipate needing to adjust bids or pause targets using this feature?
- Are there any specific scenarios or examples where this feature would be particularly beneficial for your campaign management?
Kristijan Katava
Scale Insights
Thanks for the follow-up questions! Here are my answers:
- What specific metrics or data points would you like to see when adjusting bids or pausing targets directly from the Ranking Tracker?
The data already given in the dropdown for the target is enough.
- How frequently do you anticipate needing to adjust bids or pause targets using this feature?
During active campaign optimization periods, I'd likely use this multiple times per week. The frequency really depends on how volatile the rankings are and how aggressively I'm trying to maintain Top of Search positioning.
- Are there any specific scenarios or examples where this feature would be particularly beneficial for your campaign management?
Yes, several scenarios:
Quick response to ranking drops: If I see organic rankings drop and sponsored rankings aren't compensating, I could immediately increase bids without switching tools
Cost optimization during strong organic performance: When organic ranks well, I could quickly lower bids or pause sponsored targets to reduce spend
Preventing target cannibalization: When I identify multiple targets attacking the same keyword, I could pause the underperforming ones immediately
Seasonal/promotional campaigns: During high-stakes periods (Prime Day, Black Friday, etc.), being able to make real-time adjustments while monitoring rankings would be invaluable