Add the filter function on the "Negation" column
Đức Nguyễn
The filtering functionality was intentionally removed when the Search Terms page was updated.
Previously, in the Search Terms view, there was a filter button in the Negatives column, which allowed me to quickly filter search terms based on their disavow status.
I hope this feature is brought back, it's really important and convenient for me.
e
elyn
Hiya Đức Nguyễn, thanks for this post! I have a few more questions for you:
- How frequently did you use the filter function in the Negation column before it was removed?
- What specific tasks or decisions does the filter function in the Negation column help you with?
- Are there any other features or improvements you would like to see in the Search Terms view?
Bamboo Vita
Hi elyn , I found this filter helpful also. I use this filter daily.
For example: The Negative Rule analyses the data in the past 60 days and decide to negative specific search terms. But if we look back to 30 days, 90 days or this year data. The above search terms bring a good result (or hero search term). So We can manually enable the search term by removing the negation. We do this daily.
- Checking high spend (no sales, high ACOS) search terms to negate over different period of times (30, 60, 90 days, this year)
- Checking good search term in different period of times (EX: Bad in 30 days but good in 90 days). Filter if good search terms were negated (by Rules or manual step above). Then remove the negation of those search terms.
Another case, we use this filter is. If we setup the Negative Rule to negate all search term with ACOS > 40%. But latter, if we want to scale, get more traffic, because our listings are more mature (more organic sales). We can bear with ACOS > 45%. This filter will help us quickly identify which search term (ACOS 40-45%), that need to be removed from negation.
Please enable this Negation filter again.
Thanks