I’d love to suggest a feature enhancement for Bid Limits that I think could bring lots of value, especially when optimizing keywords with no impressions or no conversions yet.

Allow Max CPC to be calculated dynamically based on the product’s average conversion rate (or our own given CVR if there's no data yet).

This would let us automatically set a ceiling bid that still stays within target profitability

Example:

Let’s say:

Product selling price = $40

Target ACoS = 25%

Average conversion rate = 10%

The formula for max CPC would be:

🧮 (AOV × Target ACoS) ÷ Clicks per Conversion

🟰 (40 × 0.25) ÷ (1 ÷ 0.10)

🟰 $10 ÷ 10 = $1

So, instead of letting keywords go up to a random max (like suggested bid), we can cap the CPC at $1, which matches our profit target based on how the product performs.

✅ Why this helps:

Protects profitability

Reduces wasteful high bids for low-converting ASINs

Gives meaningful ceilings

Fully customizable per product or per CVR range