We have CLTV for ASINs in AMC, so just having the CLTV in ScaleInsights wouldn't make a difference for us or anyone else using AMC.

But, having CLTV with keywords/ campaigns - i.e. directly linked to ads campaigns management in Scale Insights would by highly valuable.

I'm not sure it's feasible, but I think Scale Insights should prioritize looking into AMC and seeing where they may be able to improve the ads rules etc. based on an AMC data integration.

This could be 'game changing'. But you need to investigate feasibility - on an ongoing basis. Amazon is changing AMC, so it's something to keep an eye on as a big opportunity if it's not feasible currently.

Hello,

First of all thank you so much for considering it.

The fact that LTV by ASIN would help determine long term strategy for the bidding rules. Mostly everyone focus on organic ranking and conversion however customer life cycle value would be very helpful.

For an example: We sale product for $32 however customer purchases it (repeat customer/purchase) is x 4 and our repeat purchase rate is 26% then it may help us to determine if we should be bidding even higher than normal and focus on certain SKUs if we find out customer life cycle value and repeat purchase rate.

It would be also nice to see this somewhere on dashboard eventually for the Brand.

As a brand level, this matrix will help determine even larger strategy.

Please let me know if you still have any questions.

Thank you again for considering.

By the way I was product manager managing digital softwares etc. You guys are doing awesome by implmementing Kanban style board.

Please provide more details about the feature request so we can assess it more effectively.

Share specific use cases or how you see this feature being implemented in the software to enhance your workflow.