Enhance Negation Controls in Search Terms: Add Filter Option + CSV Negation Indicator
Software Support Team
In the Ads Insights → Search Terms page, users can negate search terms, but the system currently lacks two critical capabilities:
- No way to deselect or filter negated search terms once applied
- CSV export does not show which search terms were negated, making auditing impossible
These limitations create confusion and force users to manually track negations outside the platform.