Hi Toby, thanks for sharing this request. Can you provide a bit more detail so we can assess it properly?

1) Which automation should exclude brand-related phrases (e.g., bidding rules, negative keyword rules, import rules, dayparting, or a full Strategic Objective)?

2) When you say “exclude,” what should happen to keywords that contain the brand name—should the automation simply ignore/skip them, or should it automatically block them (ex: add as negatives / prevent them from being added)?

3) Should this apply only to your own brand terms, or also competitor brand names—and how would you want to define the brand name(s) the system should match against?