Hi Toby — thanks for sharing this feature idea. Just to make sure we understand what you mean by “seasonal” and how you’d want the automation to behave:

1) Are you referring to fixed, recurring calendar events (e.g., Black Friday, Christmas, Prime Day), or seasonality that’s more product/category-driven and can shift year to year?

2) During a seasonal window, what should the system optimize for by default—push bids up to capture more volume, pull bids down to protect ROI, or adjust dynamically based on a target metric (e.g., ROAS/TACOS)?

3) Should this run across all keywords/campaigns automatically, or only for a specific set you select (certain products/brands/marketplaces)?