Increase lookback period for all of the algorithms | Voters

Increase lookback period for all of the algorithms

Matt Pearson

I know rules can only use 90-days of historical data, but is there any potential to extend this window?

Created by Scale Insights

March 17, 2025

Autopilot

Merged in a post:

Longer Days to Analyze

Kaye

Hopefully, the lookback analysis period can be longer, like a year or 2 years, so we can set an automation to increase bids to targets that never performed or had any traction without bringing up bids to targets that have been lowered by bidding rules. Almost always some targets are forgotten especially if we are holding a lot of account.

6 days ago

damien

Agreed - this is essential for long tail keywords

Anna Verbik

This is essential, please enable adjusting bids based on lifetime performance for slow-moving words. Otherwise it's impossible to automate those and it takes a lot of time and effort to adjust manually. Thank you!!!

Peter Scratchley

Yes. This is super important, especially for the Import Rule. If we discover a midtail or longtail keyword, it may not get 5 sales within the longest window (90 days). This means longtail variants are not being harvested correctly. They are being lost, and not added to the campaigns properly (unless the hit 5 sales <90 days which isn't possible for some lower traffic exact match keywords).