I would like to suggest a flexible, rule-based notification system—similar to how bidding automation works with criteria and rules.

For example:

If the whole account has a TACoS above 15% in the last 14 days, send an email and trigger alerts. This way, if we’re managing 5–8 marketplaces, we can immediately see which ones to prioritize.

The same logic can apply to products: if a parent ASIN (e.g., B0XYZ) exceeds the TACoS threshold, send an email and notifications.

If the dev team can implement this, it would be great. We can also compare week-over-week data (for weekly reports) and, if sales decline WoW, send email and notifications.

Email is flexible because we can forward these alerts to dedicated Slack channels for each brand account.

Thank you so much.