Performance: Bid Adjustments based on the average CPC | Voters

Performance: Bid Adjustments based on the average CPC

Leiby Freund

Add an option in Performance Bid Adjustments to adjust bids based on the current average CPC. This would help when reducing spend is the priority, rather than focusing solely on ACOS goals.

January 24, 2025

Canny AI

Merged in a post:

Change Target ACOS to have option to be based on CPC not Bid

James Richard

The bid adjustment based on Target ACOS uses the RPC formula (Keyword Revenue / Clicks * Target ACOS)

CHANGE/ GIVE OPTION FOR , the % increase/decrease is based on the current CPC not bid.

October 3, 2025