Performance / Performance Filter / TOS Impression Share (add to filter creation)
J
Johannes And
Performance / Performance Filter / Keywords - TOS Impression Share (add to filter creation)
I think it is pretty self-explaining and needed because you do not want to increase bids if TOS Impression Share is already high and ranking is good even if the ACoS is still below your maximum.
Now you always have to filter it manually again which can be very timing consuming having a lot of targets.
S
Scale Insights
Hiya Johannes And, thanks for this post! I have a few more questions for you:
- What specific criteria or thresholds would you like to set for TOS Impression Share in the filter?
- How frequently do you need to apply this filter, and in what scenarios?
- Are there any other metrics you would like to combine with TOS Impression Share in the filter?
J
Johannes And
Scale Insights Thank you for getting back.
- Threshold could be a range similar to other criteria such as Clicks, Impressions (i. e. 20 - 30 % ) but actually quite individual.
- Pretty often and on a daily basis due to different accounts, different countries, different scenarios etc.
- Yes, I would. ACoS and maybe Order threshold but depends. You do not need to push a certain target if it has already a high TOS IS value. At the moment I always have to use the filter again but would be handy to include TOS IS including the option of range values within the create filter option.