Search Term Tab Doesnt Include Search terms generated from Multi ASIN Campaigns | Voters

Search Term Tab Doesnt Include Search terms generated from Multi ASIN Campaigns

Daniyal

Search term tab only includes those search terms which are generated through single ASIN campaigns but dont track those search terms/ASINs generated from Multi ASIN campaigns.

If we have search terms from Multi ASIN campaigns in Search term tab of SI, it will be quite easy to do negations

July 29, 2025

Scale Insights

Hi Daniyal
Search terms from multi-ASIN campaigns will appear on the Search Terms tab once the ad group is linked to a single ASIN.
For ad groups with multiple ASINs:
Since Amazon attributes keyword and search term performance only at the ad group level (without separating by ASIN variation), the software requires linking the ad group to one specific ASIN.
This way, keyword and search term metrics can be accurately assigned to that ASIN, and the data will be properly reflected in the Ads Insights: Keyword Performance and Search Terms pages.
Please check this article for more information:
https://docs.scaleinsights.com/docs/handling-variations-in-the-same-ad-group