Hi Itay Atary — can you share a bit more detail on what you mean by “subcategory” so we can point you in the right direction?

1) Which area are you referring to (Amazon Ads product/category targeting, a reporting/analytics breakdown, or an automation rule/strategy inside Scale Insights)?

2) What are you trying to accomplish by targeting a subcategory (reach shoppers in a specific Amazon category, filter out irrelevant traffic, or apply different bid/optimization logic by category segment)?

3) Which ad type are you expecting this to apply to (Sponsored Products, Sponsored Brands, or Sponsored Display)?

Can you make Subcategory featcher follow