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Scale Insights
Hi Itay Atary — can you share a bit more detail on what you mean by “subcategory” so we can point you in the right direction?
1) Which area are you referring to (Amazon Ads product/category targeting, a reporting/analytics breakdown, or an automation rule/strategy inside Scale Insights)?
2) What are you trying to accomplish by targeting a subcategory (reach shoppers in a specific Amazon category, filter out irrelevant traffic, or apply different bid/optimization logic by category segment)?
3) Which ad type are you expecting this to apply to (Sponsored Products, Sponsored Brands, or Sponsored Display)?
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Itay Atary
Can you make Subcategory featcher follow